The Business of Storytelling – Episode 7

microphone promo for live storytelling podcast interview


What makes a story resonate? How can you get a message to break through? On this episode, Beth talks to marketing pro Mike Teixeira, co-founder of Crackle PR and founder of DECK presentations. They talk about story structure, developing plot and the hero’s journey, as well as what storytelling for business really means and what companies need to do to make it work.

Beth also discussed the themes for the 2021 Long Story Short live shows at 3S Artspace. The first show, It’s All Relative, will be on Wednesday, April 14. This live streamed show will include some audience involvement, a hallmark of the Long Story Short live shows for the past five years. 

Live Storytelling Info

For tickets to upcoming live shows, go to

To learn more about Long Story Short and how to become a storyteller on future shows, go to

For tickets to upcoming live shows at 3S Artspace in Portsmouth, NH, go to — Support this podcast: